Thursday, 07 December 2017

AS-PL's ALTER-nator Love Story-movie reached over 1 million views within 48 hours

Concentration on emotions, not on the product

 “The Management of AS-PL gave us a “free hand” in creation this movie. We decided to make an advertising film focusing the viewer's attention on emotions instead of the product (alternator). In the case of the AS brand, known primarily on the Automotive Aftermarket, but less known to the general public, the idea for the film was a bit risky, but this approach paid off. Thanks to the bold approach of the client and the confidence that is built at the "production studio - client" level, we are able to achieve a spectacular effect. For years, viewers have been bombarded in advertisements with simple direct messages, behind which no idea goes, without profundity”, says Mayo Kucharski, script writer and director of Wytwórnia Filmów Kalina in Gdańsk, Poland. “It`s not surprising that at the moment when something more appears, the viewer spontaneously, despite the fact that it is an advertisement gains sympathy for the brand, and thus also for the product - he adds.”


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