New roles at WAI

New roles at WAI

  • January 31, 2017
  • Rematec
  • Business operations

WAI has hired two new senior staff in communications and finance. Christine Smith has joined WAI’s US division as marketing and communications manager, while Kelvin Goh has been named global corporate controller.

Based in Florida, Smith’s remit is to implement a global marketing strategy promoting the WAI brand and building awareness of new and existing products and services. “The automotive industry is a challenging environment and we have the opportunity at WAI to effectively convey the power of WAI, its heritage, brand and products,” she says. Smith joins from a sales and technology background, having previously worked at companies including API, Gatekeeper Business Solutions and Universal Health Services.

Meanwhile, Goh has come from Columbus McKinnon Corporation, where he was director of finance for its Asia Pacific Division. Deena Lee, senior vice president of Finance and Process Improvement says Goh is a strong fit “due to WAI’s rapid business development outside of the US, in addition to our continued manufacturing expansion in Asia”. WAI recently opened a 300,000 square foot production site in Pinghu, China to expand capacity in rotating electrical and engine management parts and to serve as a distribution centre for the Asia Pacific region.

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