WABCO launches new brand for budget parts
- January 31, 2016
WABCO has announced the launch of a budget spare parts range to be marketed under the brand name ProVia.
ProVia helps workshops and fleet operators serving the commercial vehicle industry to bridge the gap between low-end budget parts which can often fall short of quality and reliability expectations and the higher investment required for premium level aftermarket parts for trucks, buses, and trailers.
ProVia parts represent an attractive option for operators to maximize their return on investment by extending the revenue generating life and safety performance of older commercial vehicles, the company says.
ProVia spare parts are specifically engineered with a no-frills design that meets reliable performance standards without compromise on quality or safety, a spokesman added. ProVia features a portfolio of more than 40 individual products in four of the aftermarket’s most popular replacement categories, including brake pads, coupling heads, relay valves and coiled and straight tubes.
By the end of 2017, ProVia is projected to feature budget part alternatives for more than 25 additional product categories for commercial vehicles worldwide, including air dryers, cartridges and pressure limiting valves.