While AAMCO remains the global leader in transmission repair, the auto repair franchise is charting a path to becoming the dominant brand for Total Car Care. To help AAMCO franchise owners get a bigger slice of the general automotive repair market, which generates $57 billion a year in sales according to IBISWorld research, the brand launched its "Trust" campaign to expand the public's perception of what AAMCO can offer to its growing base of customers.
The leadership team simplified the business model by partnering with Global Powertrain Systems to build a remanufacturing facility on the site of AAMCO headquarters in Newnan, Georgia. AAMCO franchise owners can now purchase high-quality remanufactured transmissions from the remanufacturing facility; the company can deliver a remanufactured transmission to more than 70% of its franchisees the day after the order is received. This gives AAMCO franchisees immediate access to a vertically integrated supply chain with preferred pricing, and it helps keep overhead costs low while AAMCO franchisees are focusing on increasing their profitability in the Total Car Care segment.
"Looking at Total Car Care becoming a component of the business, where we have repeat customers and create lifetime value with the customers, is absolutely the way to continue to drive our growth," said R. Rajkowski- Chief Operating Officer AAMCO.