The (re)man disrupting Apple
The relationship between OEMs and remanufacturers can sometimes be uneasy. But an enterprising Dutch company has simply plunged into one of the most lucrative business markets in the world today - consumer electronics – and started doing things its own way. Specifically, LEAPP (an anagram of Apple) is refurbishing Apple products such as iPads and iPhones – and gaining acceptance from consumers that these cheaper versions are still high quality and well worth owning. Rogier van Camp (right), founder and CEO of LEAPP, explained in his keynote speech at ReMaTec 2017 that his mission was to make great products available to people for less money – a philosophy that remanufacturers in other sectors will share.
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