navistar expands renewed programme
Strategy and concept Equipment and parts

Navistar expands ReNEWed programme

Wednesday, 23 May 2018

Navistar has revealed changes to its ReNEWed remanufactured components business. The US truck group plans to extend its product portfolio during 2018, starting with the 2015 N13 engine and the 2010-2016 I6 engine – in addition to offering more remanufactured electronic components such as engine control modules, instrument clusters and body controllers. “When you combine Navistar technical knowledge with industry-leading customer support solutions, the strategy behind the ReNEWed brand is crystal clear,” said Josef Kory, senior vice president, parts at Navistar. "ReNEWed offers customers the ability to re-engineer their uptime, delivering higher value than other remanufactured brands." A new ReNEWed brand mark will appear on components from this spring.

The company talks of leveraging its OEM expertise to “go beyond simply remanufacturing”. It adds: “ReNEWed products are many times re-engineered, incorporating many mid-cycle design modifications and enhancements that were previously introduced in the new product line-up.” Navistar is also expanding its Fleetrite private label parts business – and together, the two brands offer more than 100 product lines giving customers alternatives when it comes to repairs and maintenance, lifecycle value, and total cost of ownership. "Our parts business has delivered double digit growth over the past five years, and much of that success is due in large part to our commitment of providing customers the right products to support our dealers' and customers' needs,” says Kory.


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